Facebook Ad Tracking

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About Course

Facebook Ads can be very profitable for your business. But it’s also a way to lose a lot of money if you don’t do it right.

There’s a lot of courses out there on ads but they assume you know how to setup the Facebook Pixel and implement the tracking within your funnel. The reality is there are standard events that track certain steps thru the funnel.

Placing the same pixel code without any changes on all your pages won’t do you any good.

In this specific video training course, you will learn what you need to do to install your Facebook Ad Pixel tracking to get results.

Topics covered:

  • Introduction to FB Tracking
  • Business Manager Setup
  • Create a Facebook Pixel
  • Standard Events Overview
  • Email Opt In Funnel Events
  • Abandoned Cart Funnel Events
  • Purchase Funnel Events
  • Lead Form Funnel

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What Will You Learn?

  • Business Manager Setup
  • Create a Facebook Pixel
  • Standard Events Overview
  • Email Opt In Funnel Events

Course Content

Introduction to FB Tracking

  • Introduction to FB Tracking
    07:21

Business Manager Setup

Create a Facebook Pixel

Standard Events Overview

Email Opt in Funnel Events

Abandoned Cart Funnel Events

Purchase Funnel Events

Lead Form Funnel

How to Test Your Pixel is Active

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