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Realistic Salesforce-Marketing-Associate PDF Questions - Pass Salesforce-Marketing-Associate Exam

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

Topic
Details

Topic 1

Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.

Topic 2

Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.

Topic 3

Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.

Topic 4

Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.

Topic 5

Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.

Salesforce Certified Marketing AssociateExam Sample Questions (Q41-Q46):

NEW QUESTION # 41
A marketing associate has a list of contacts that needs to be imported into a data extension from a text file.
Which type of data extension should the associate use to complete this task?

A. Random data extension
B. Filtered data extension
C. Standard data extension

Answer: C

Explanation:
When a marketing associate needs to import a list of contacts from a text file into Salesforce Marketing Cloud, the most suitable type of data extension to use is a Standard Data Extension. Standard Data Extensions are versatile and can easily accommodate data imported from various sources, including text files. They allow for the creation of custom fields that can match the structure of the imported data, ensuring that all relevant information from the text file is accurately captured and stored within Marketing Cloud.
Standard Data Extensions are designed for scenarios where data needs to be imported and stored for segmentation, targeting, and personalization within marketing campaigns. They provide the flexibility to define the schema that matches the imported data and are the foundational element for managing customer data within the platform.

NEW QUESTION # 42
Northern Trail Outfitters wants to ensure its subscribers receive communications that best fit their needs and wants.
Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?

A. Global Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
B. State Level Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
C. Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe

Answer: C

Explanation:
In Salesforce Marketing Cloud Engagement, there are several mechanisms through which a subscriber can opt- out or unsubscribe from receiving communications, ensuring that communications are aligned with their preferences and needs. The options include:
* Global Unsubscribe: When a subscriber chooses to globally unsubscribe, they are opting out of all communications from the organization across all channels within Marketing Cloud. This is a comprehensive opt-out option that affects all marketing lists and data extensions associated with the subscriber.
* Universal Unsubscribe: Similar to the global unsubscribe, a universal unsubscribe impacts the subscriber's status across multiple channels and lists, ensuring they do not receive unwanted communications from the organization.
* Data Extension Unsubscribe: This option allows subscribers to unsubscribe from specific communications tied to a particular data extension without affecting their subscription status in other lists or data extensions. This granularity enables subscribers to tailor their communication preferences more precisely.
These unsubscribe options are part of Salesforce Marketing Cloud's commitment to respecting subscriber preferences and adhering to best practices in email marketing and communications.
References: Salesforce Marketing Cloud documentation provides detailed explanations of different unsubscribe mechanisms, highlighting their functionalities and best practices for managing subscriber preferences and compliance.

NEW QUESTION # 43
A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into a data extension which has the following three attributes:
* ContactID contains the unique identifier for the contact
* MobileNumber contains the mobile number of the contact
* EmailAddress contains the email address of the contact
Which option should the associate use as the primary key of the data extension to ensure no duplicates are included in the data?

A. EmailAddress
B. MobileNumber
C. ContactID

Answer: C

Explanation:
For the marketing associate at Cloud Kicks importing a list of contacts into a data extension with attributes like ContactID, MobileNumber, and EmailAddress, the best choice for the primary key would be ContactID. The primary key in a data extension is used to ensure uniqueness of each record, preventing duplicate entries. Given that ContactID is described as the unique identifier for each contact, it naturally serves as the most appropriate choice for the primary key.
Using ContactID as the primary key guarantees that each contact will be represented only once in the data extension, regardless of whether they might have multiple email addresses or mobile numbers over time. This approach aligns with best practices in database management and data integrity.

NEW QUESTION # 44
A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.
Which data type is most appropriate for this data?

A. Boolean
B. Text
C. Number

Answer: A

Explanation:
For a field called "Is Opted In" with data values of 1 or 0, the most appropriate data type is Boolean. Boolean data types are used to represent true/false values, often signified by 1 for true and 0 for false. This data type is ideal for fields that indicate a binary condition, such as whether a subscriber has opted in or out of receiving communications.

NEW QUESTION # 45
A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers.
They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.
How should the associate accomplish this?

A. Have customer log in to their account and update profile.
B. Set up a footer in the email with an unsubscribe link.
C. Provide a postal mailing address as a minimum.

Answer: B

Explanation:
Providing a clear and easy way for recipients to opt-out of receiving future emails is a best practice and a legal requirement under regulations such as CAN-SPAM. Setting up a footer in the email with an unsubscribe link is a standard and effective method to allow recipients to easily remove themselves from future communications. This not only complies with legal requirements but also respects the preferences of the email recipients, potentially improving the sender's reputation and email deliverability.

NEW QUESTION # 46
......

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Matt Fisher Matt Fisher

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